Coop Consumatori Nordest, a division of Coop Italia, the largest supermarket chain in Italy, has selected ZBD’s electronic shelf labelling solution for its brand new store concept, ‘Tutto Coop solo Food’. The new store, located in Parma, Italy, is the first outlet of its kind, selling just Coop-branded high-end products. In excess of one thousand epop displays (electronic point of purchase) have been implemented within the new 200m2 store, which opened for the first time in early October 2010.

ZBD’s epaper solution has been deployed throughout the store and will ensure that customers always see consistent prices and product information between the shelf edge and the point of sale, as well as providing Coop Nordest with a cost-effective product labelling system.

Dr Maurizio Cattaruzza, IT Manager, Coop Nordest, said, “Tutto Coop solo Food is an innovative store concept, and we wanted to make sure that the technology we chose is cutting-edge and reflects the ‘technological style’ that we wanted the shop to have. We researched the different labelling solutions on the market, and found that the ZBD system was not only the best looking product, but its light touch infrastructure and low total cost of ownership made it the only choice for us.”

Dr Dino Bomben, Sales Director, Coop Nordest, said, “We’re delighted with ZBD’s epops; they are exactly what we wanted in Tutto Coop solo Food. Our vision for the new store was to have a solution that looked fresh and modern, and the epops fit the brief perfectly. We can now also run promotions at the press of the button, and our customers have already given us some excellent feedback.”

ZBD’s Italian partner, Proxima Centauri Informatica srl, supported Coop Nordest for the implementation, with a combination of epop 500s, the largest of the epop displays and epop 50s, the smallest display, rolled out across the store, with the solution integrating with the store’s back office system.

David Rogers, Sales & Marketing Director at ZBD, said, “We’ve been able to demonstrate to Coop Nordest both the speed and ease of installation when implementing our epaper solution. With a low total cost of ownership, we are confident that the solution will deliver a strong return on investment.”

The ‘Tutto Coop solo Food’store concept will be replicated across other locations in Italy if it proves successful.

ENDS

Notes for editors

About Coop Consumatori Nordest
Coop Consumatori Nordest is one of 9 major consumer cooperative Coop groups and manages 86 outlets, split between mini, supermarkets and hypermarkets.
www.e-coop.it

About ZBD:
Formed in 2000 out of QinetiQ, ZBD is a pioneering company with its own R & D, full IPR and scalable manufacturing processes that enable it to deliver an epaper solution with practical commercial advantages for retailers.

ZBD is a leader in the design and supply of electronic shelf edge labels and associated software solutions for the retail industry. The company has developed the next generation of LCD, creating high-contrast bistability that requires no battery power to retain its image. Its range of epaper displays provides retailers with a total store solution and the ability to manage and update pricing, product and promotional information at point of purchase, dynamically.

For further information on ZBD, visit www.zbdsolutions.com.

PR Contact:
Laura Grocott
PR Account Manager
Fieldworks
Tel: +44 (0) 1435 873080
laura@fieldworksmarketing.co.uk
www.fieldworksmarketing.co.uk

Media contact:
Sarah Hool
Tel: +44 (0)1344 887 508 or +44 (0) 7753 573490 (mobile) | sarah.hool@zbdsolutions.com

ZBD Displays Ltd | Orchard Lea | Drift Road | Windsor | SL4 4RU | UK