TDC; unique concept shop in Copenhagen in a nationwide chain of communications shops in Denmark

Concept development for a leading communications company; adapting of design for all 60 shops across Denmark.

The concept is based on bringing the customers closer to the products and the staff closer to the customers.

Most recent addition is a brand new concept store located in Copenhagen. The style is tight and fresh with white elements, pure lines, simple product displays and lighting that changes in TDC's scale of identity colours.