Stephen Bergeron, VP of Global Marketing for APG Cash Drawer, further details what intelligent cash handling - whereby individual notes and coins entering and leaving the cash drawer and registered by the change in weight of each individual coin tray - offers to retailers, “Now we are entering an era where retailers know that they stand to gain a significant competitive advantage from next-level cash handling. Retailers are coming to us and our channel partners are looking at cash handling not in terms of only security and lowering its cost to daily operations, but now as something to leverage to improve the customer experience.”
When asked to explain how the simple act of a cash payment improves the customer experience, Stephen presented a few compelling real life situations: “The cashier is usually the most important human contact and the last a shopper encounters before they walk out that door. If we enable cashiers, the customer benefits through a calmer, efficient and happy experience.” A mistake in the cash exchange or apprehension of the evening till count is a major drawback of the cashiering. Another benefit to the experience is having an insert which is well supplied from a store manager with the correct coinage. “With the SMARTtill™ Technology, back office systems call alert managers when coinage is getting low so that the customer is assured they are receiving only the notes and coins in change they should be.” Finally, smart cash handling allows an entire floor team to be much more dynamic as Stephen explains, “The SMARTtill™ Solution allows lane accountability. Since every transaction is recorded and is accurate, you can exchange the cashier at any time without them being tied to their insert. At the end of the day, you have a single insert used by an unlimited number of people and it is always accurate.”
Advertorial
Cash as a Service Opportunity
01/02/2017
Andrew Carr and Stephen Bergeron
