Linerless labels use a continuous roll of adhesive label, and the label size is automatically adjusted based on the contents. This means that a different-sized label can be printed for each product, so that longer labels can be printed with ease, while white space is eliminated in shorter labels. Linerless labels allow retailers to constantly update or include new information, or even print with a larger font without changing the label. This technology is not only available for labelling machines, but for scales, wrappers, and combination weigh-wrap-labellers as well.