– Customer loyalty and payment by mobile-

REA Mobile AG jointly with REA Card GmbH is introducing the next generation of payment and customer loyalty processes for the retail trade at the EuroShop in Duesseldorf from 23 – 27 February 2008.EuroShop, with its 1,800 exhibitors is the largest capital goods investment fair for the retail trade and its partners throughout the world. The international share of participants is at 55 per cent, the exhibitors will include an overall representation from 50 countries.

REA Mobile is exhibiting products with which payment by mobile in combination with the proven REA terminals is just as simple as the participation in mobile bonus programs and the issue of credit vouchers on the mobile.

The process at the cash desk is thus accelerated and is more efficient. It will be even faster in future with mobiles capable of NFC with which the customary entry of digits at the terminal becomes superfluous.
What's even better is that additional investments in further terminal hardware is not necessary for the retail trade. A central software update applies to all the potential REA terminal acceptance points for mobile payment and customer loyalty via the mobile phone.

REA Mobile has placed its application at the 'retail technology days europe' – a top class and international forum dealing with the most important topics and trends of retail IT – for the Retail Technology Award Europe (RETA Europe) which is awarded on 24th February in the scope of this top congress.
"Our feedback in connection with the innovative solutions has been most positive so far and we are expecting our chances to be high to land on the podium in this important competition aimed at the target groups" says Dietmar Neidig, Member of the Board of Directors of REA Mobile AG.

Please consider yourselves welcome to experience these new solutions at the EuroShop 2008 in Duesseldorf and to join us in a discussion. You will find us in Hall 6 (EuroCIS Area). Our stand number is 6F31. We look forward to welcoming you!