SoftPOS solutions enable mobile payment directly on the sales staff's smartphone or tablet. Dr. Hermann Geupel and Jochen Pielage from Rubean let us in on when this payment option is particularly suitable for retailers.
Pop-up stores are creative brand experience worlds that combine culture, architecture and storytelling. Retailers and brands can test concepts and carry out eye-catching campaigns. We have selected three examples of urban pop-ups.
For retailers, investing in e-charging stations in parking lots is not just a legal necessity. It also offers a strategic opportunity to increase customer loyalty.
Effective shelf design in retail combines architecture, materials and lighting to create a coherent store experience. As a result, products can be highlighted in ways that truly resonate with shoppers.
PayPal is launching a large-scale mobile payment offensive in the German brick-and-mortar retail sector – and is provocatively positioning itself as a cash alternative. What does this mean for customer data and loyalty?
EuroShop.mag is the online magazine of EuroShop, the world's No. 1 trade show. Here you will find the latest news, pictures, videos, reports and interviews from the world of retail and the EuroShop family of trade shows.
The Instore section of EuroShop.mag covers the design of stores, pop-up spaces, shop windows and workplaces in the retail sector – from interior design, shopfitting and furniture to materials. You will also find content on visual merchandising, decoration, mannequins and tips on product presentation. Lighting concepts, LED technologies and smart lighting are also key topics.
The Technology section in EuroShop.mag covers technologies for retail in stores, warehouses and at the workplace – including checkout and payment systems, security technology, robotics and vending machines. E-commerce and omnichannel solutions, systems for analytics, merchandise management, fulfillment and communication are also covered. Other topics include technology for food retail and food services as well as energy management, building and air conditioning technology.
The Marketing section of EuroShop.mag provides information on strategies and solutions for sales promotion at the point of sale and in digital marketing. This includes digital signage, customer terminals, scent and audio marketing as well as advertising materials and displays. Topics such as online and mobile marketing as well as loyalty management will also be covered.
In the Expo section of EuroShop.mag, we collect inspiration on the topics of trade fair construction, event technology and event marketing. This includes tips for successful trade fair appearances, brand communication and live communication as well as ideas for physical, virtual and hybrid events.
Next Events: Go Global
The EuroShop trade show family: Successful trade shows around the globe
