Overview: Expo & Event Marketing

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An oversized Porsche 911 sculpture at the IAA Open Space; Copyright: 2023 Dr. Ing. h.c. F. Porsche AG

Oversized Porsche 911 is a crowd favourite


The finishing straight of the IAA Mobility: The world’s biggest mobility trade fair. At the Open Space in the centre of Munich, Porsche is celebrating ‘60 Years of the 911’ with an unusual sculpture.
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A completely yellow booth in an exhibition hall; Copyright: Maister

How do I turn trade fair visitors into customers?


How do I manage to attract people to my trade show booth? Bram Couvreur - owner of a design agency in Belgium - tells us what matters in trade show design and why the design concept of the trade show booth should not end with the construction plan.
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A black wall with the inscription

5 tips for trade show presentations of start-ups


Trade shows are a great opportunity for startups to present themselves to potential customers. But how do you stand out from the crowd of exhibitors with limited resources? We have compiled tips for a trade fair appearance.
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China-in-store trade fair; Copyright: China in-store/Messe Düsseldorf

China in-store 2023: The longed-for return of the B2B retail trade show


After a two-year pandemic break, the renowned China in-store trade show is finally returning. From November 29 to December 1, 2023, the Shanghai New International Expo Center will once again be the meeting place for trade visitors from the retail industry.
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The Future-Urban-Lab booth at EuroShop; Copyright: Andreas Wiese/Messe Düsseldorf

What are the building blocks for the city center of tomorrow?


For retail as well as for our coexistence in cities, the following applies: Our demands and habits are changing. In addition, there is an accelerated change in areas such as digitalization, climate and infrastructure. It is therefore particularly exciting to find answers to the question: What constitutes a livable, future-oriented city center for us?
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Plastic trash floating in blue water; copyright: Naja Bertolt Jensen/Unsplash

Exhibiting more sustainably: Circular economy in trade fair construction


In trade show construction, the circular economy is becoming increasingly important. Inspiring projects show how resource conservation is already being implemented today.
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Lufthansa - ITB Konzept 2016; copyright: Lufthansa

Trade show appearance: face-to-face interaction is essential


At EuroShop 2017, nothing is more important than having a great trade fair booth. Technology and digitization are not just great toys, they are also amazing gadgets to showcase your brand. Virtual reality and interactive designs are major trends.
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Elf Sack, Fox Fairy, Rio Fresh, Jian 24, C-star 2019, Smart Retail Life Zone, ReTailor Hub; copyright:  Elf Sack/Fox Fairy/Rio Fresh/Jian 24

Smart Retail Life Zone @ C-star 2019


C-star 2019 will be held from April 25-27 at Hall N5 of the Shanghai New International Expo Center. This year's event will bring together 150+ well-known exhibitors from all over the world, bringing unique design concepts and advanced retail technology.
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Global Exhibition Day -1f; copyright: Messe Düsseldor

Global Exhibitions Day – The industry celebrates!


Since 2016, the international trade fair scene has been celebrating Global Exhibitions Day. This year again, on the first Wednesday in June, everything revolves around the exhibition industry under the motto: "We run the meeting places and marketplaces for everyone"
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Fünf Personen bei einer Panel-Diskussion auf einer Bühne; copyright: Messe Düsseldorf/ctillmann

Expo + Event Stage @ EuroShop 2023


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