Customers need to have a good reason for visiting a Shopping-Center again and again. This might be its unique design, the diverse range of goods or the gastronomic areas. This applies for new buildings as well as for revitalized ones. Due to this, operators are coming up with new ideas - as our Topic shows.

More and more outdated, no longer functional shopping malls need to be revamped. This also goes for the former Marstall-Center in the center of Ludwigsburg, Germany. With a new concept and design, the once unsightly square is meant to once again put customers in the mood for shopping starting the end of September.

The big success of eCommerce is not just a problem for small retailers in city centers – shopping mall operators also need to face competition by online retail and create new incentives for customers to continue frequenting their stores.

mfi GmbH wants to turn shopping into an experience in their centers by offering a variety of gastronomic options, comprehensive services and consistent customer focus. One example is the Palais Vest in Recklinghausen, which opened last year. In this interview, Ulrich Wölfer explains why each shopping mall should have its own individual design today.