Logistics is the third largest economic sector in Germany. Its growth is stable. But there is more: especially in the area of IT, retailers need to continue to ramp things up to be ready for the increasing link between the different distribution channels. A lot can also still be achieved in terms of sustainability.

When brick-and-mortar retailers expand their business with an online store, software interfaces between online store, inventory management system and logistics need to work optimally to remain economically profitable. EuroCIS.de spoke with Dr. Georg Wittmann of ibi research at the University of Regensburg GmbH on the benefit of standardization and the challenges particularly smaller retailers face when operating an additional online store.

More and more retailers today are using both their stores and also own online stores to offer their products. MyMuesli started as a pure Online-Shop but has successfully opened their own stores also. In this EuroCIS interview, Store Expansion Manager Alexander Schulte-Stemmerk explains what logistical challenges a company must face when making sure that both channels are operated well.