Omnichannel Stage

Digitization determines the market?!

At the Omnichannel Stage everything revolves around questions about success strategies, challenges and opportunities of new technologies related to digital and traditional distribution channels.

Renowned business players will present Best Practice examples in lectures and report on their experiences. In addition, topics dealt with could include the transition from multichannel to omnichannel, cross-channel consumer behaviour, the integration of mobile devices in distribution systems and new marketing opportunities.

Please note: Simultaneous translation into German / English will be available on site.