Set the stage. Fascinate. As an analog experience space and as a digital platform. As a walk-in narrative and as augmented reality. As a pop-up store, as an online shop. Within the Visual Merchandising Dimension at EuroShop 2020.
Telling stories that can be experienced with all senses - that is the great challenge in stationary retailing. And its great opportunity. In times of eCommerce, visual marketing is becoming increasingly important. It takes an emotional charge and a well thought-out story to create individual worlds of experience that stand out from online retail.