MarketLive announced the results of its Q2 2015 Performance Indexreport, measuring the real-world buying behavior of millions of consumers shopping online during the second quarter of 2015.
This quarter's data show that small-screen shopping experiences are finally engaging enough for mass-market consumers, who purchased 335 percent more via their smartphones than they did in Q2 a year ago. Surprisingly, the retail sectors that showed the strongest uptick in sales from smartphones are Catalog (+374 percent), Brick & Mortar (+207 percent), and Furnishings & Housewares (+163 percent), indicating that traditional retailers are effectively leveraging the digital ecosystem.
"Consumers have shifted their buying patterns to mobile commerce faster than many retailers realize. We're now seeing merchandise traditionally purchased in-store, such as home furnishings, are increasingly being purchased online from smartphones. And, shoppers are seeking out their favorite brick-and-mortar brands online and expecting their websites to work on any device," said Ken Burke, founder and CEO of MarketLive, Inc. "We're calling this trend 'Commerce Anywhere the Customer wants it,' and the more agile retailers and category leaders are outpacing their competitors by constantly adapting to a retail landscape where technology, consumers and markets are evolving at breakneck speed."
Revenue increases and traffic increases from shoppers using smartphones saw triple-digit gains across all retail sectors. Responsive websites and one-click payment options are addressing serious friction points in mobile commerce and making it easier for shoppers to see products, search prices, and purchase whenever and wherever they want.