Sainsbury’s has chosen Checkpoint Systems to create stylish labels and swing tickets for its new Gok for TU clothing range, designed by British fashion expert and TV presenter Gok Wan.
Following a competitive pitch, Sainsbury’s selected Checkpoint to provide the barcode labels, care labels, woven labels and swing tickets for the entire Gok range. Checkpoint impressed the retailer with its “Gok-like” commitment to excellent design, earning Sainsbury’s appointment as the sole supplier of labels and swing tickets for the range.
The Gok for TU project builds on a seven-year relationship between Sainsbury’s and Checkpoint Systems.
Checkpoint Systems established its dedicated Apparel Labeling Solutions line of business in 2009, encompassing creative design teams from around the world and providing a single source for all apparel branding, labeling and identification needs. The company’s intelligent apparel labeling solutions offer increased integrated functionality far beyond the capabilities of traditional apparel tags. These include brand identity, variable data management, shrink management and merchandise visibility, including highly advanced encoding solutions for its RFID based offering.
According to Lisa Golby, clothing packaging manager at Sainsbury’s, “Checkpoint really understands our needs, fulfills our expectations for quality and has all of the capabilities we need in house, which really speeds up the sampling and manufacturing processes. Managing the production of complex tickets without a long delay has been integral to delivering the Gok ranges on time.”
“We are delighted to have been appointed by Sainsbury’s to provide apparel labeling solutions for the Gok for TU range. We believe that speed and efficiency are key for retailers and brand manufacturers and are committed to delivering quality solutions to our customers,” said Per Levin, Checkpoint Systems’ president Merchandise Visibility and Apparel Labeling Solutions.
The Gok for TU range, which features fashionable but approachable clothing for everyday women, hit stores in late 2011.