At their EuroShop trade fair appearance xplace will on the one hand put an emphasis on ESL solutions from a single source – the joint value proposition with co-exhibitor and strategic partner Bison Schweiz AG. On the other hand, the Goettingen-based specialists for POS digitalisation will focus on the new data platform for conversion optimisation "biscuit".
Under the motto "The Smart Evolution of Retail", both companies will present practical use cases of their POS digitalisation solutions. This includes the realisation of complete ESL projects from concept and consulting to interface development, IT integration, installation, service and support. xplace will also offer an extensive workshop and specialist lecture programme on digital retail topics at the stand and will be participating with a speech by xplace CEO Marco Wassermann at the Omnichannel-Stage in Hall 6. He explains: "Our mission is to take the POS to the next development level. By comprehensively integrating internal and external data sources, sensors and available IT and signage resources, we are taking a decisive step with our customers towards becoming a smart store. The goals include: AI-based, data-driven output of relevant content for efficient conversion optimization, a uniform omnichannel brand experience and a consistent customer journey. We are already putting all this into practice today."
xplace relies on the specially developed POS data platform biscuit, in which interaction data from digital touchpoints, sensor information, ERP and webshop data or other online trends converge. "With our portfolio we provide solutions for all applications at the POS. Since we operate independently of hardware and manufacturers, the possibilities with biscuit are only limited by the imagination of our customers”, Wassermann says. “We are looking forward to EuroShop to show how we can enhance the customer journey at the POS through digital solutions and optimize conversion". The individual platform-software modules provide an all-round view of all kinds of digital retail activities - from the technical status of the ESL infrastructure to store- and product-specific evaluation of the conversion rate. This results in meaningful analyses for optimising product assortments or promotions. These analyses can also be used for automated campaigns, which completes the circle toward digital signage solutions and interactive kiosk systems.
Exhibitor Data Sheet