The software provider dimedis is exhibiting digital and innovative smart retail solutions at the world's leading trade fair for the retail industry EuroShop in Düsseldorf. In addition, Patrick Schröder, Head of Digital Signage at dimedis, will give a presentation entitled "Digital Signage in Retail - What Works, What Doesn't?". At the Omnichannel Stage in Hall 6 | 03 on Thursday, 20 February at 11 a.m., Patrick Schröder will describe what is important when using digital and interactive screens and kiosk systems at the POS. Which pitfalls should be avoided, where do many retailers make mistakes and how can digital signage be used? How do you succeed in retaining customers, increasing the time they spend in the stationary store and boosting sales with digital signage? The speaker will give practical tips such as choosing the right locations, content and strategies, and will use concrete practical examples to show which applications work particularly well. He shows that digital signage today must do more than just display content: Digital signage must be an elementary part of the customer journey. At the POS, more intelligence is required in digital signage applications, for example by integrating RFID to play out content when customers take a certain product from the shelf. The presentation shows that digital signage needs to help retailers strengthen communication with customers and benefit from an intelligent digital signage strategy based on Big Data analytics. Today, automated algorithms can already be used to control targeted digital signage campaigns, for example to actively advertise slow-moving goods and thus efficiently sell off stock thanks to smart stocking.
Exhibitor Data Sheet