dimedis GmbH and Marketing of Moments GmbH found joint venture "dimedis Moments GmbH" - Commerce Media transforms the trade fair world

Cologne/Düsseldorf, November 18, 2025 - dimedis GmbH and Marketing of Moments GmbH announce the foundation of their joint venture dimedis Moments GmbH. The aim of the new company is to transfer the principles of commerce and retail media to the trade fair world - and thus create a new, digital revenue and communication model for trade fair organizers, exhibitors and brands.

dimedis Moments combines dimedis' decades of technological expertise in digital visitor guidance, digital wayfinding systems and trade fair management software with the commerce media and retail media know-how of Marketing of Moments GmbH. Dennis Götze (Marketing of Moments) and Georgi Mihov (dimedis) are the joint managing directors of dimedis Moments GmbH.

"Trade fairs have enormous unused advertising space - digital and physical, on and off-site. Especially in the offsite area, the data from trade fairs is very valid and offers great potential for commerce media strategies. We are convinced that retail media strategies are perfectly transferable to this environment," explains Dennis Götze, Managing Director of Marketing of Moments GmbH and dimedis Moments GmbH. "With dimedis Moments, we are enabling brands for the first time to address trade fair visitors in a targeted and data-based manner throughout their entire trade fair experience and to use the data for targeted targeting regardless of their visit."

Georgi Mihov, Managing Director of dimedis Moments GmbH and COO of dimedis GmbH, adds: "Combining our technology with the retail and commerce media expertise of Marketing of Moments creates a completely new business model for trade fair organizers. We turn trade fairs into measurable, digital advertising channels with significant sales potential."

The dimedis Moments solution opens up new opportunities for trade fair organizers, exhibitors and brands:

• targeted digital advertising along the entire trade fair customer journey (web, app, DOOH, onsite)
• measurable campaign performance and in-depth data insights for exhibitors and brands
• data-supported targeting concepts for advertisers, especially in B2B
• additional, sustainable revenue models for trade fair organizers
• seamless integration into existing trade fair system landscapes

With the founding of dimedis Moments GmbH, dimedis and Marketing of Moments are sending a clear signal for innovation and growth in the trade fair market.

dimedis Moments is the first company to combine technology, data and marketing into a holistic all-round commerce-media package, making trade fairs ready for the next stage of digitalization.

www.dimedismoments.com

Press contact:

Lorraine Brock

Head of Marketing

E-mail: lbrock@dimedis.de

Exhibitor Data Sheet