The International Management students of the second semester were faced with the challenge of developing a marketing concept for a practical partner. The partner company is - as in the previous semesters - ANWR Group, one of the largest shoe retail cooperation in Europe. For this company, the students had to work in groups to develop new, future-oriented POS concepts for the shoe retail. The final presentation took place on December 15, 2022, at the company's location in Mainhausen. The students addressed relevant topics such as sustainability and digitalization in their concepts.
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