VusionGroup announces strategic partnership with DM to accelerate store digitization with EdgeSense platform

31 October 2025 -VusionGroup, the world's leading provider of digitalization solutions for brick-and-mortar retail, announces a strategic partnership with DM-drogerie markt, Germany's leading drugstore chain. As part of this partnership, the innovative digital shelf platform EdgeSense, which integrates central communication, localization and connectivity, will be introduced - and gradually rolled out in stores. This initiative represents a significant milestone in DM's digital transformation and aims to create added value for customers, employees and overall operations.

Based on state-of-the-art technologies from the fields of IoT, data analysis, computer vision and artificial intelligence, EdgeSense supports DM in simplifying processes, reducing operational complexity and sustainably improving efficiency and the customer experience.

Store employees benefit from a significant simplification of their daily tasks, for example through faster and more precise product identification during order picking. Thanks to intuitive shelf indicators such as LED guidance systems(pick-to-light), routine tasks can be completed more quickly - leaving more time for personal customer service and better in-store support.

In addition, EdgeSense gives DM staff instant access to detailed product information via digital labels and mobile devices. This interactivity makes it easier for them to answer customer queries faster and in a more targeted manner, further optimizing the shopping experience.

Around 70 stores are planned in the current phase, of which around 20 are already live - with further rollouts in preparation.

Roman Melcher, CIO of DM and Managing Director of DMTECH, explains:"Our partnership with VusionGroup is based on a close and trusting collaboration. Together, we explore and develop use cases and digital solutions that accelerate our strategic transformation. This cooperation enables us to further advance our digital journey and drive innovation that benefits both our teams and our customers."

Andreas Rössl, Group CTO of VusionGroup, adds:"We are proud to accompany DM in its ambitious digital transformation. With EdgeSense, retailers can unlock new efficiencies, improve customer interaction and achieve measurable operational optimization. This collaboration once again underlines the value of smart digital solutions in shaping the future of retail."

"We are honored to be working with DM, one of Europe's most respected and innovative retailers," said Sébastien Fourcy, SEVP EMEA at VusionGroup. "This collaboration represents another milestone in our expansion into new retail segments and strengthens our position in the key DACH and CEE regions. It is a significant step in the implementation of our Vusion 2027 strategic plan to help leading retailers accelerate their digital transformation."

The joint project reinforces DM's position as an industry pioneer in retail innovation and highlights VusionGroup 's commitment to driving the transformation of brick-and-mortar retail through cutting-edge digital technologies.

About DM

DM-drogerie markt employs over 93,000 people in around 4,200 stores in Europe.

DM generated sales of 19.19 billion euros in 14 European countries in the 2024/2025 financial year.

In Germany alone, more than 63,600 employees generated sales of 13.27 billion euros. In 2025, DM was once again voted the most popular drugstore brand in Germany by consumers in theKundenmonitor study. DM also took first place in theGermany's Top Employer 2025 category in the nationwide employee survey conducted bystern andstatista. DM is continuously committed to sustainable development - a commitment that was recognized in 2023 with the German Sustainability Award in the categoryCompany: Consumer Goods Retail 2024 award.

DM's sustainability report provides insights into the company's diverse sustainability activities.

www.vusion.com

Investor Relations: Olivier Gernandt - olivier.gernandt@vusion.com

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