Using retail media efficiently: dimedis presents kompas connect for brick-and-mortar retailers

Marketing digital advertising space in retail is now easier, faster and more efficient: dimedis and One Tech Group present kompas connect, an innovative solution for automated, programmatic marketing at the POS. The new platform enables retailers to seamlessly manage and make the most of their digital advertising space.

dimedis and One Tech Group are making it easier for retailers to enter the retail media sector. Together, they are launching a new product on the market: kompas connect. The solution is aimed at stationary retailers and enables them to market their digital spaces as advertising media. kompas connect was developed specifically for the retail sector. It connects digital screens with advertising systems fully automatically - without any technical overhead. The highlight: it takes less than an hour from set-up to the first advertising display. Dimedis has hit a nerve with many retailers: they want to monetize their digital touchpoints at the point of sale quickly, easily and in a controlled manner.

Thinking retail media efficiently - from the retailer's perspective

kompas connect is a streamlined version of the tried-and-tested digital signage software kompas, which was developed specifically for retail media. The focus is on the direct connection to the retail media platform of the One Tech Group, and also to the integrated supply-side platform (SSP) SSP1. This provides retailers with a scalable system that is ready for immediate use - without any technical effort.

With kompas connect, we offer a system for retail media marketing that is ready for immediate use - focused on the essentials, clear, efficient and stable.

Patrick Apolinarski, CEO of dimedis

Technology in the background, added value in the foreground

kompas connect plays out marketed content reliably and synchronously - with intelligent fallback logic. Retailers benefit from an automated rollout: new screens are integrated in a short time and can be marketed immediately. Location allocation, self-healing and monitoring run automatically. This is because the integrator hangs up the screen and connects the player. The player starts with a fully configured kompas connect image. It automatically logs into the backend via QR code. Location, player ID etc. are recorded immediately - and transmitted directly to the One Tech Group OTG platform. This makes it clear that a new screen is ready for immediate marketing. Programmatic content is running within minutes.

Thanks to the direct connection to SSP1, retail inventories can be made directly available for programmatically booked advertising campaigns. Retailers can control their advertising times individually. The content is cached locally, which increases stability.

The combination of the One Tech Group Retail Media Platform and kompas connect brings real added value to retail media projects. Network owners can easily and efficiently market and control their inventory across all campaign types without any major technical effort.

Daniel Siegmund, founder and managing director of One Tech Group

Rollout already underway

The first talks with retailers have already taken place.

The product itself is available immediately. kompas connect makes retail media simple - for retailers who want to generate new revenue without burdening their IT.

The solution complements the dimedis portfolio with a specialized product for a rapidly growing market.

Exhibitor Data Sheet