Newland EMEA BV

Newland EMEA will exhibit its cutting-edge retail scanning solutions at EuroShop 2023

Newland EMEA, one of the leading companies in the AIDC industry, is thrilled to announce its participation in EuroShop 2023, the world's largest trade fair for the retail sector.

 At the fair, Stand A41 in Hall 6, Newland EMEA, will showcase its latest scanning solutions designed to enhance customers' shopping experience and streamline retailers' operations. With its extensive product portfolio, including handheld and stationary scanners, wearables, mobile computers, micro kiosks, tablets, and OEM scan engines, Newland EMEA strives to meet retailers' diverse needs. Be it a small store or a large chain, Newland EMEA is committed to providing the most advanced and reliable scanning solutions. 

Newland EMEA will feature some of its newest products at its booth. First in the line-up is the FM431 Barracuda Pro – a universal stationary scanner. This powerful device is designed for high-volume scanning applications and opens new opportunities in point-of-sale scanning. Newland EMEA will also introduce the mid-range version of its WD2 Wearable Scanner for scanning barcodes from high-up shelves and pallets in warehouses. Finally, Newland EMEA will reveal MT95 Kambur Pro, Newland’s first 5G device, designed to take connectivity and data transfer to new levels and improve stockroom efficiency and customer service on the shop floor.

Another highlight at Newland EMEA’s booth will be the launch of its Duo technology. Duo is a near-far scanning technology revolutionizing the retail industry by combining the best of standard and longer-range scanning using two separate scan engines working as a team. The two scan engines allow the new Duo technology to seamlessly decode the barcode according to how far away it is. Duo technology is particularly well-suited for retail applications where a single device can replace the need for two separate scanners with differing scanning ranges.

"We are excited to participate in EuroShop 2023 and showcase our innovative scanning solutions to retailers from around the world," said Peter Sliedrecht, CEO of Newland EMEA. "Our products are designed to improve the customer experience and help retailers increase efficiency and profitability. We look forward to meeting with industry professionals and discuss how our full range of devices and solutions can benefit their businesses."

To celebrate kicking off the year at EuroShop 2023, Newland EMEA will host a Cookies N' Cocktails event on Tuesday 28th of February, at 4:30 pm at their booth (Stand A41 in Hall 6). Everyone is welcome to join the Newland team at the booth for a celebratory toast and enjoy some delicious Dutch stroopwafels.

Newland EMEA is excited to showcase its retail technology solutions and meet old and new customers at EuroShop 2023!


For further information on Newland EMEA, please visit:

Or contact:

Stacie Adams, Marketing Director, Newland EMEA


Tel: +31 (0) 345 87 00 33


Established in 2009, Newland EMEA (Newland Europe BV) makes scanning simple. A leading player in the global AIDC industry, we create 1D and 2D data capture & collection devices accessible to businesses of all shapes and sizes.

At Newland, we build our products from the ground up. Our product range consists of stationary & handheld scanners, mobile computers, micro kiosks and tablets, and OEM scan engines. All based on our UIMG image technology and 2D decoder chip.

Headquartered in Culemborg, the Netherlands, Newland EMEA supports our local teams across Europe, the Middle East, and Africa. With over 500+ partners in EMEA, our extensive network of distributors and resellers offer products and services locally in 35+ countries.

Newland EMEA is a member company of Newland Auto-ID Tech, a subsidiary of Newland Digital Technology Co. Ltd. A public company listed on the Shenzhen Stock Exchange (ticker SZE-000997). Newland Digital Technology has over $1B in annual global revenue and 5,000+ employees, specializing in technology research and development, manufacturing and product management, data collection, mobile communication, and payment devices. With over 20 international patents and 500+ intellectual property rights, Newland is the 4th most prominent brand in AIDC technology and the 2nd largest global provider of EFT-POS terminals.

Newland EMEA thrives on a simple mission: to make everyday tasks easier, faster, and more intuitive through our products and partnerships.

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