Newland EMEA BV

Newland EMEA is celebrating 2022 accomplishments and setting 2023 goals

Newland EMEA is proud to announce a year of unprecedented success and growth in 2022. The company achieved record-breaking sales, expanded its product line, and solidified its position as one of the market leaders in the AIDC industry. 

Newland EMEA kicked off the 2022 year with an expansion into the wearables market. At the virtual Nwear launch, attended by more than 600 people, Newland introduced three wearable devices, each designed to meet the specific needs of different industries and use cases. More devices are set to be launched in 2023 to broaden the product offering even further.

In addition to Nwear, Newland EMEA has introduced five new products to its portfolio, including multiple 5G devices from its’ sub-brand Speedata by Newland. Throughout 2022, the company has also announced and released eight product updates, ensuring its customers always have access to the latest technology.

In 2022, the company also saw notable accomplishments with its mobile device management platform, Ndevor. The platform has reached a significant milestone, with over 50,000 devices now utilizing the software, with an additional 20,000 devices added in 2022 alone.

To support the growing customer base, Newland EMEA expanded its’ teams in France, Benelux, Poland and Greece. This allowed Newland to provide localized support and better understand the needs and requirements of customers in different regions.

"We're pleased to have had such a successful year," said Peter Sliedrecht, CEO of Newland EMEA. "We couldn't have done it without our team's hard work and dedication, as well as the support of our partners. We're excited to continue building on this momentum in the upcoming year."

In addition to its achievements in 2022, Newland EMEA has set ambitious goals for 2023. The company plans to launch several new products, featuring three new products at EuroShop in February, continue growing its market share and further localizing operations to expand customer reach.

As a leader in top-tier AIDC technology, Newland EMEA is committed to making everyday tasks easier, faster, and more intuitive for its customers. With a focus on delivering exceptional products and building strategic partnerships, we look forward to another successful year and beyond.


For further information on Newland EMEA, please visit:

Or contact:

Stacie Adams, Marketing Director, Newland EMEA


Tel: +31 (0) 345 87 00 33


Established in 2009, Newland EMEA (Newland Europe BV) makes scanning simple. A leading player in the global AIDC industry, we create 1D and 2D data capture & collection devices accessible to businesses of all shapes and sizes.

At Newland, we build our products from the ground up. Our product range consists of stationary & handheld scanners, mobile computers, micro kiosks and tablets, and OEM scan engines. All based on our UIMG image technology and 2D decoder chip.

Headquartered in Culemborg, the Netherlands, Newland EMEA supports our local teams across Europe, the Middle East, and Africa. With over 500+ partners in EMEA, our extensive network of distributors and resellers offer products and services locally in 35+ countries.

Newland EMEA is a member company of Newland Auto-ID Tech, a subsidiary of Newland Digital Technology Co. Ltd. A public company listed on the Shenzhen Stock Exchange (ticker SZE-000997). Newland Digital Technology has over $1B in annual global revenue and 5,000+ employees, specializing in technology research and development, manufacturing and product management, data collection, mobile communication, and payment devices. With over 20 international patents and 500+ intellectual property rights, Newland is the 4th most prominent brand in AIDC technology and the 2nd largest global provider of EFT-POS terminals.

Newland EMEA thrives on a simple mission: to make everyday tasks easier, faster, and more intuitive through our products and partnerships.

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