JLY Trading acquires all Genesis Mannequin moulds, now trading as Virtu Mannequins

In May 2024, JLY Trading acquired all the original Genesis mannequin moulds, prior to Genesis Display entering liquidation. We are now proud to announce the launch of Virtu Mannequins - a new era of creativity, technology, and sustainability in mannequin design.

As the exclusive owner and manufacturer of the original Genesis moulds, we have over 600 Genesis forms available, including fashion-focused male and female forms, sports mannequins, kids, tailored torsos, and even animals. This extensive range ensures continuity and choice for brands that value these well-known poses.

 

Building on this heritage, Virtu introduces a new level of innovation with our own ranges - from highly durable PU and ABS mannequins to eco-friendly mannequins made from natural fibres to 3D printed forms ready to send straight to store.

 

Our creativity doesn’t stop there. Whether it’s modifying a Genesis form or crafting a fully custom mannequin, we use the latest 3D technology to provide rapid design concepts that bring your vision and brand identity to life.

 

We’re excited to see where imagination and craftsmanship will take us - join us for what’s next.

Exhibitor Data Sheet