For the launch of their first flagship store, Dobbies enlisted us as consultants on store fixtures to design, develop, and innovate for the impressive new Tewkesbury site.

Challenges: 

• Dobbies needed all new fixtures to align with the store merchandising plan 
• The merchandising solutions would have to suit a wide variety of products 
• Final roll-out had to be completed in time for the store opening in November 2022.

Our Solutions: 

• Our creative Product Design team worked in collaboration with Dobbies’ visual merchandising and marketing departments  
• We prototyped and sampled a range of bespoke solutions in line with the client’s merchandising plan 
• Our teams expertly navigated all design challenges, resulting in sign-off for the final prototypes ready for production 

The Results: 

• 44 different fixture designs and acrylic POS items were supplied to the flagship store 
• Around 200 pallets of bespoke merchandising displays were shipped to Tewksbury ahead of the store opening 
• Dobbies was able to pull together impressive product displays throughout their 70,000 sq ft store 

"What a great business I have been lucky enough to work with on such a high-profile project. Starting with meetings to design and innovate new fixtures, through to on-site fixture sign offs; delivery and fixture placement in the new store has all been to exceptional standards."
Head of Visual Merchandising, Dobbies

Exhibitor Data Sheet