Fan culture you can touch: umdasch The Store Makers brings Union spirit to the ALEXA in Berlin

On 3 May, a new magnet for fans of 1. FC Union Berlin opened in Berlin's ALEXA shopping and leisure centre: the new Union-Zeughaus. The 260 square metre store is more than just a fan shop - it is a piece of the Alte Försterei in the heart of the city. Responsible for the store concept and the digital world of experience: the experienced store makers from umdasch.

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