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27.09.2022

First Impression audiovisual BV

Expert in audiovisual experiences takes important step in international strategy

First Impression audiovisual opens first foreign office in Paris


Amsterdam, September 27, 2022 – First Impression has opened its first foreign office in France. Next to the offices in Amsterdam and Tilburg, this is the third location for the expert in audiovisual experiences. The new office is located in Issy-Les-Moulineaux, a commune on the outskirts of Paris known as the capital of media and digital technology. This step has been taken to be able to serve the increasing number of customers in the French region. First Impression already has fitness chain Basic-Fit, cosmetics company Rituals and hearing care professional Sonova in its customer portfolio in France.

As a strategic partner, First Impression provides all audiovisual technology, including content creation at all Basic-Fit locations in Europe. This year the fitness chain opened its 600th French club, making France the country with the most Basic-Fit clubs by far. For luxury brand Rituals, First Impression is the strategic audiovisual partner for 95 stores in France as part of its worldwide rollout of audiovisual solutions.

The Paris office will be led by Frenchman Julien Minier, who has been working for First Impression since 2021. Julien has over fifteen years of experience in the AV industry. He worked for several international luxury and automotive brands.

“With the opening of our first foreign office, we are definitely ushering in the step abroad”, says Ron Haans, CEO of First Impression. “We see this as the first step towards several foreign branches. A logical step, as our clients have just as much ambition as we have. For instance, look at Rituals and Sonova. They have stores all over the world and are continuously expanding.”



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