dimedis GmbH

EuroShop 2023: dimedis presents Data Platform for Retail Experience

● dimedis booth: digital and innovative smart retail solutions
● Premiere: New retail analytics platform with dashboard module
● Other dimedis trade fair highlights: Retail Media, Lift & Learn, DooH including a Programmatic connection, Connected ePaper, Audio Strategy

for the first time after the strategic realignment, dimedis will present innovative Smart Retail solutions in Hall 4, Booth C46 at EuroShop in Düsseldorf from February 26 to March 2, 2023. Visitors will have the opportunity to experience the new retail analytics platform including dashboard module and be inspired by other trade fair highlights such as Retail Media, Lift & Learn, Digital-out-of-Home (DooH) with programmatic connectivity, Connected ePaper and Audio Strategy.

Patrick Schröder, Director/ Head of Sales Retail at dimedis, explains: "Data is the new gold in retail today. At dimedis, we have made it our mission to bring together all relevant information from a wide variety of sources, such as sensors, hardware, software and checkout systems, and to bundle and analyze it in a central retail analytics platform. This enables retailers to reach their customers in a much more targeted and effective manner, which therefore leads to higher sales. The good data basis enables optimal playout via digital signage and in-store radio and provides an excellent basis for marketing retail media at the POS."

Premiere: New retail analytics platform with dashboards

The retail platform from dimedis offers customized solutions along the entire customer journey at the PoS. Intelligent state-of-the-art sensor technology makes it possible to analyze the customer in a multi-layered way and to act in compliance with data protection regulations with the data obtained. Customized algorithms and AI support ensure targeted advertising campaigns and increase customer attention and sales.

Programmatic Advertising

With the Programmatic Advertising module and the digital signage software kompas, dimedis offers an intelligent solution for the automated delivery of target group-specific content to various Supply Side Platform (SSP) systems. The individualized buying and selling of advertising space in real time saves time resources and automates digital advertising in a targeted manner.
The digital out-of-home LED billboards of partner PROJEKTUNION will serve as an example at EuroShop to explain the workflow and advantages of the Programmatic Advertising channel transparently and live to interested viewers.

Retail Media

The Retail Media module in combination with the digital signage software kompas helps to significantly increase the visibility of brands at the PoS and to significantly increase sales. Retailers can generate additional revenue by making digital touchpoints available to their advertising customers in a partial and controlled manner. Another innovation based on one of the most energy-efficient media technologies is the "Connected ePaper Display" - the intelligent marketing platform for retailers.

Connected ePaper Display

The "Connected ePaper Display" is an extremely energy-efficient media technology and can be used independently of the customer network. The content change is controlled centrally via the digital signage software kompas.

In addition, trade fair visitors can experience the acoustic brand experience in the store, which is staged by HearDis! and adaptively controlled by the dimedis product "Smart Select" via mobile devices.

Visit us at EuroShop in Düsseldorf and experience the future of retail!

About dimedis
The multidisciplinary dimedis team of specialists develops software for fair and retail. With over 25 years of experience, deep understanding of the industry and great innovative power, dimedis creates the ideal framework to implement its products into customer processes.

The agile team of over 70 people is experienced and flexible to make quick, individual adjustments. At the same time, it offers customers the structure to manage their projects with confidence.

with its products, dimedis aims precisely at the entrepreneurial success of its customers: Data mining, data analysis, maximum number of sales channels. Integrated into digital experiences that are simply fun and offer added value.

Messe Düsseldorf, koelnmesse, Messe Karlsruhe, Hamburg Messe + Congress, Westphalia Messe + Congress, among others, work with dimedis software

Karlsruhe, Hamburg Messe + Congress, Westfalenhallen and Messe Dortmund, LANXESS Group, Stockholmsmässan, snipes, Bosch, EnBW Group, the entire XXXLutz Group, POCO, ROLLER, SPAR Austria Group and many more.

Learn more about dimedis:

Patrick Schröder

Exhibitor Data Sheet