Digimarc GmbH

Digimarc Brings Scan & Shop Technology to Walmart’s Toy Catalog

[...] Walmart, the world’s largest retailer, has activated its seasonal toy catalog with Digimarc technology, making it faster and easier than ever for customers to buy gifts for family and friends.

For the first time, customers with Apple iOS and Google Android devices can use their phones to shop for the hottest toys of the holiday season right from the pages of Walmart’s toy catalog. The new digitized experience – ‘Scan & Shop powered by Digimarc’ – is available now and lets customers scan and shop hundreds of toys, including more than 150 exclusives, through the Walmart app when and how they want.

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