08/12/2025
Competera, a global provider of AI-driven, customer-centric pricing solutions, today announced that it has been named a Major Player in the IDC MarketScape: Worldwide Retail Price Optimization Solutions 2025 Vendor Assessment ¹.
The IDC MarketScape vendor assessment is designed to provide an overview of the competitive fitness of suppliers in a given market. IDC defines the retail price optimization market as applications and software that leverage data to make algorithmic decisions on best price, appropriate markdowns, and promotion optimization to meet margin and revenue goals across enterprise-level retail.