“And what is your mission?” – POS TUNING turns Point of Sale solutions into an emotional hero story

 

With an unconventional and eye-catching exhibition concept, POS TUNING is breaking new ground in communication at EuroShop 2026 in Düsseldorf. Visitors can expect a consistent comic-style universe that places real challenges at the point of sale centre stage – and presents POS TUNING products as the solutions used by real heroes.

 

When retail faces challenges, the mission begins

In independent yet thematically connected comic episodes, typical issues from everyday store operations are addressed: increased workload, time pressure, theft or staff shortages. Each story follows a clear dramatic principle: a real-world problem escalates – and success at the point of sale is at risk.

 

At precisely this moment, “Mission Possible” begins (a play on words: POS-sible, referencing the company name), and the rescuers enter the scene. Staged as superheroes, they symbolise POS TUNING’s solutions. With humour, strong recognition value and a wink, the comics show how even complex challenges can be overcome easily, safely and efficiently – and how quickly the situation in store improves.

 

Entertainment meets expertise

“The comic format makes complex topics emotionally accessible and ensures that solutions are not only understood, but also remembered,” explains Maren Brettmeier, Deputy Head of Marketing at POS TUNING. “At the same time, POS TUNING positions itself as a competent, likeable and human brand that understands retail and engages with it on equal terms. Challenges become visible – solutions tangible.”

 

The exhibits: solutions for real retail operations

At EuroShop 2026, POS TUNING will present the full spectrum of modern product presentation in a clearly structured, experience-driven exhibition. The exhibits cover a wide range of assortments and applications – from drugstore and cosmetics (summarised as Personal Care) to Beverages, Confectionery and Frozen Food, as well as Tobacco & NGP and Dark Market applications.

Exhibitor Data Sheet