ZBD, the leader in fully graphic electronic shelf edge labelling (ESL), is delighted to announce a new partnership with retail information systems provider, NOV. The newly-formed partnership will enable epaper for retail specialist ZBD to expand its global presence throughout Slovakia and Czech Republic.

The two companies will use their combined knowledge and experience to work directly with individual retailers and provide a tailored, turnkey pricing and information solution comprising modern and reliable software and a complete support service.

NOV, founded in 1997 and a partner of Motorola, Zebra and IMB, provides retailers with a selection of retail technology solutions, which include project documentations, hardware delivery, installation and user training.

ZBD’s innovative epaper solution provides retail organisations with a selection of benefits chain-wide or right down to individual store level, including reduced operational costs; improved customer service and pricing and merchandising compliance. The solution also facilitates targeted promotions as retailers can instantly update displays throughout the day enabling them to target specific customers at specific times, maximising the effectiveness of promotional activity.

Jan Herda, Managing Director at NOV, said: "It is a great honour to be appointed by ZBD as the partner for Slovakia and Czech Republic. We are looking forward to working closely together to build success within these regions. The solution will really appeal to our retail customers because it is simple to install, fully graphical and it can deliver a fast return on investment."
Franz Josef Buschmeier, Head of CEE for ZBD, said: "I am thrilled that we have been able to agree a partnership with NOV as this gives us the expertise and knowledge needed to target these regions. Working with NOV will provide ZBD with a unique opportunity to work with leading retail businesses across Slovakia and Czech Republic."