ADT Sensormatic GmbH

WIN WITH SECURITY ADT at EuroShop 2011: Focussing on integrated retail solutions and technologies in the areas of security and business intelligence

14 December 2010 – High inventory discrepancies, the struggle for market share and increased international competition require new store concepts from retailers. In this context ADT Sensormatic is at Euroshop 2011 in Dusseldorf 26 February – 2 March 2011 to focus on the intelligent combination of security and information technology. This will include solutions that deliver additional levels of security as well as increasing operational efficiency.
ADT will be demonstrating its traditional security systems including EAS, access control and video surveillance systems, and fire and burglar alarm systems alongside a range of specialist solutions. These will include the Sensormatic ® Essentials Platform, which offers smaller retailers a portfolio of basic components such as EAS detection systems, hard tags and deactivators.
In the spirit of efficiency and resource conservation ADT presents cost-saving and environmentally friendly solutions such as "Recirculation", the recycling of hard tags.
In addition, ADT will be showcasing a range of Store Performance Solutions including SmartEAS ®, Sensormatic ® Item Level Intelligence (ILI) and Vizualize ™ which offer real time business intelligence and management information. The Vizualize suite of store performance software solutions are designed to provide retailers with powerful insights into customer behaviour in-store.
ADT will also present Gold Service a service offering tailored to the needs of retailers.

About ADT
ADT, a Tyco International company, is the world’s largest electronic security company. It designs, installs and services fire and electronic security systems for residential, business and government customers. ADT's portfolio includes intruder alarms, video surveillance, access control, electronic article surveillance, radio frequency identification, fire detection, integrated solutions and monitoring. ADT solutions are used to deter thieves and help protect people, goods and property. For more information visit
ADT and the ADT logo are registered trademarks of ADT Services AG and are used under license.

For more information, please contact:
AxiCom UK
Anna Fazakerley
t: +44 (0)20 8392 4094
f: +44 (0)20 8392 4055