ShopperTrak and Thomas Sabo highlight benefits of using in-store insights to drive sales at EuroShop 2014

Retail analytics provider will also demonstrate latest enhancements to shopper insights suite

EUROSHOP, Dusseldorf, Germany – January 2014 - ShopperTrak, the leading global provider of insights into shopper behavior and retail analytics, will showcase the latest enhancements to its product suite at EuroShop 2014. The company will also present alongside global jewellery and lifestyle brand, Thomas Sabo, on how retailers are using in-store analytics to increase traffic, increase conversion and increase transaction size.

New additions to its shopper insights and analytics solution include:

• ShopperTrak Real-Time Reporting – the industry’s first reporting tool to measure traffic and sales information in real-time across a network of stores. Shopper data is refreshed as often as every fifteen minutes, enabling retailers to quickly assess performance and immediately take action to adjust sales strategies that can increase conversion rates.
• ShopperTrak Insights – new additions include single sign-on, enabling retailers to integrate Insights with other applications; multi-language; multi-currency and integration with marketing calendars – allowing retailers to look at specific projects throughout the year and analyse their impact on traffic and sales.
• ShopperTrak’s Reporting now enables brands to integrate perimeter analytics with in-store shopper behaviour – helping to link store performance metrics from Interior Analytics with retailers’ three profit pillars of traffic, conversion and average transaction size (ATS)

ShopperTrak seminar: Foot traffic data and in-store analytics
Wednesday 19th February 2014
Euro CIS Hall 6 141

Colm Roche, Regional Sales Manager for Central & Eastern Europe will be presenting alongside Julia Bischof, Business Manager of Retail Analytics at Thomas Sabo. The seminar will examine how retailers are using in-store analytics to identify new opportunities, including conversion rates, optimising staff performance and enriching the customer journey throughout the physical store.

To hear more visit EuroShop Hall 06 Stand H10 or visit www.shoppertrak.com.

About ShopperTrak
ShopperTrak is the leading global provider of shopper insights and analytics to improve retail profitability and effectiveness. Retailers rely on ShopperTrak for the most comprehensive and integrated solution for accurate retail store traffic counting, interior analytics and industry benchmarking to better understand in-store shopper behavior. More than 750 of the world’s leading retail brands have ShopperTrak services deployed in over 60,000 locations across 90 countries and territories. The Chicago-based company has more than 200 employees, with offices in San Francisco; High Wycombe, England; Dubai, United Arab Emirates; Shenzhen, China; and Helsinki, Finland. Find out more at http://www.shoppertrak.com.