New Solution Will Enable Retailers to Determine Reasons Behind Traffic and Sales Fluctuations and Take Action to Drive Additional Revenue

NRF CONFERENCE AND EXPO, NEW YORK – January 13, 2014 - ShopperTrak, the leading global provider of insights into shopper behavior and retail analytics, today introduced a new solution that integrates in-store (Interior) shopper behavior with the leading perimeter analytics through ShopperTrak Insights, delivering retailers with exceptional insight to drive revenue. This level of actionable information into sales has never before been available to retailers.

The integrated reporting platform allows customers to link store performance metrics from Interior Analytics with their three profit pillars of traffic, conversion and average transaction size (ATS) to first understand the reasons behind sales fluctuations and then take action to alter customer behavior to seize in-store opportunities, ultimately increasing sales.

“The unique advantage of the Interior Analytics integration into Insights is that it provides retailers with the “why” behind a store’s superior or inferior performance – across a number of core store-level metrics, so they can adjust their strategies accordingly and optimize sales,” said ShopperTrak Chief Product Officer Chetan Ghai. “It’s ultimately about faster, better visibility into shopper behavior to enable retailers to positively and quickly impact store performance.”

Interior Analytics integration users receive daily, in-depth updates into the key metrics of zone counting, dwell time, and abandonment, among others, to discern why a store is or is not performing well, so they can adjust strategies immediately. Only ShopperTrak provides continuous sampling rate updates to put in context all Interior Analytics data. By providing retailers with a granular window of what’s happening at the store, Interior Analytics integration into Insights delivers actionable information to impact the key performance indicator (KPI) that matters most to clients: revenue.

About ShopperTrak

ShopperTrak is the leading global provider of shopper insights and analytics to improve retail profitability and effectiveness. Retailers rely on ShopperTrak for the most comprehensive and integrated solution for accurate retail store traffic counting, interior analytics and industry benchmarking to better understand in-store shopper behavior. More than 750 of the world’s leading retail brands have ShopperTrak services deployed in over 60,000 locations across 90 countries and territories. The Chicago-based company has more than 200 employees, with offices in San Francisco; High Wycombe, England; Dubai, United Arab Emirates; Shenzhen, China; and Helsinki, Finland. Find out more at http://www.shoppertrak.com.