The D’art Design Group, based in Neuss, Germany, has developed the award-winning, three-dimensional trade fair theme 'Feel what light can do!' at the EuroShop retail trade fair even further. November 2010's ADAM Award-winning trade fair design excited visitors at the Light+Building with a multimedia light wave, which transmitted the positive effects of light to people at the trade show. Philips Lighting is presenting the Lightwave concept to EuroShop visitors in hall 11 at stand B14: “Feel what light can do for your shop!”