Mind Your Retail

Security equipment behind the Mobile 7 launch comes to EuroShop - RTF sets up shop at international retail exhibition

Secure retail displays from Mind Your Retail

The leading retail security display system responsible for the safe launch of the new Microsoft Mobile 7 will be on show at this year’s EuroShop exhibition.

Distributed by Mind Your Retail™, the RTF display security offering will be demonstrated to the retail elite at the industry’s top investment show in Düsseldorf from the 26 February to 2 March 2011.

Last year RTF security display systems were chosen by MicroSoft to secure its brand new smart phone at launch events in New York City, Manhattan and San Francisco. Stars Katy Perry and Maroon 5 supplied the entertainment whilst guests explored the new devices, which were safely secured to tables using RTF displays.

RTF security displays allow the latest consumer electronics, including BlackBerry, iPhone, iPad and now Mobile 7 to be displayed in visually pleasing components that non-obtrusively protect the products from theft. The displays allow customers to interact with powered, fully-functional electronics and can even enable the relay of product features and benefits via interactive digital media screens, enhancing the consumers experience even further. These components include sophisticated alarm systems and recoilers which feature extremely secure, yet agile steel cables.

Unlike other products on the market, RFT devices non-obtrusively clamp to the product being secured, providing a high level of security that does not inhibit the customer from exploring the device or spoil their shopping experience.

David Smith, Solutions Sales Specialist at Mind Your Retail™, is looking forward to attending EuroShop. He said: “This will be the first time that Mind Your Retail™ has exhibited at EuroShop, so I’m looking forward to attending and demonstrating our projects to people who may not have seen them before.

“I believe that RTF devices offer something unique to retailers in Europe – security displays that offer maximum protection from theft without impacting upon how customers interactive with the gadgets being secured in the shop.”

Mind Your Retail™ also provides other retail security products such as environmentally friendly EAS labels, Compucage laptop security devices, and bottle security systems to prevent theft of high value alcoholic beverages.

For more information on RTF security displays and other products by Mind Your Retail™, please visit us on stand E19 in Hall 6 at EuroShop or go to


Notes to editors:

• Mind Your Retail™ specialises in providing secure display solutions for retailers with an aim to deliver new and innovative retail concepts which are easy to implement
• Our products allow retailers to openly display their valuable goods whilst minimising the risk of opportunist or organised theft. A need for freedom to hold and trial a product is an essential part of the modern shopper’s mentality. This freedom greatly enhances the shoppers experience and greatly increases the likeliness of a purchase being made
• We provide all of our clients with an in-depth consultation, designed to ensure the optimum product is recommended and successfully applied to your retail environment. Our products secure a wide variety of retail products including; Mobile phones (including iPhones), Digital Cameras, Video Cameras, LCD TVs, Laptops, Sat Navs, Mp3 Players (including iPods) and Bottles
• Mind Your Retail™ is a division of Mind Your IT Ltd, a British business specialising in IT security equipment, including security cables, projector security cages and lockdown systems

For more information, please contact: / 01787 226154