SATO Europe GmbH

SATO Assists Britax Römer with Technology Upgrade for Product and Warehouse Labelling at New Site

SATO, a world leader in barcode printing, labelling and EPC/RFID solutions, and long-term partner and Auto-ID dealer Panzer Datentechnik are jointly helping Britax Römer, a renowned manufacturer of child safety and mobility products, upgrade its labelling infrastructure for product and warehouse operations. The stimulus for the upgrade is the relocation of all of Britax Römer’s production and logistics to a new, ultra-modern 18,000 square metre site in Leipheim, Germany.

The new facility puts Britax Römer’s administration, production, product development, testing and warehouse operations under the same roof. As a future oriented and efficiency focused enterprise, Britax Römer regarded the relocation as an opportunity to replace its outdated printers for production, shipping and warehouse labelling with modern devices. The move to the new premises is expected to be complete by fall 2016.

Thanks to the longstanding successful business relationship with SATO and Panzer Datentechnik, Britax Römer opted for the CL4NX industrial printer and the compact CG408 desktop printer. The two models are paired at the same workstation to enable high-performance printing of labels with various designs and formats without any downtime. The CL4NX is SATO’s general-purpose printer, designed and built to meet stringent requirements for user convenience, sturdiness, long life and versatility. The CG408 desktop printer is optimised for printing 4-inch labels and features user-friendly operation and application versatility.

 Another advantage is that Britax Römer and Panzer Datentechnik are both based in Leipheim, so any necessary servicing can be carried out very quickly.

“For us the key considerations for selecting a partner are top-class technology, quality of service and constant availability of technical resources and spare parts. We obtain all necessary consumables for the printers from SATO and Panzer Datentechnik, taking advantage of the service and compatibility benefits of a package solution for our product and warehouse labelling”, says Angelo Fanelli, Plant Engineering Manager, Operations at Britax Römer. “The investment in advanced labelling technology enables us to boost efficiency in product manufacturing and finishing at our new site.”