Bridgelux Inc., a leading developer and manufacturer of LED lighting technologies and solutions, announced today the Rich Power Group (RPG), a subsidiary of WPG Holdings Ltd., has become a primary distributor for Bridgelux in Asia. RPG will carry the full line of Bridgelux LED products including Bridgelux LED chips and Bridgelux LED packaged products consisting of array and emitter products like the new Micro SM4. In addition, PRG will distribute Bridgelux approved infrastructure products such as drivers, optics and thermal management systems to aide Bridgelux customers with new lamp and luminaire development. RPG will join the group of current distribution partners and will support Bridgelux customers and its other regional distributors in China, Taiwan, Korea, Malaysia, Singapore and India.
“We are very pleased that RPG has become a major channel partner with Bridgelux in Asia. RGP will help provide the infrastructure and resources required to support our rapidly growing Asian customer base,” said Jim Miller, chief sales and marketing officer for Bridgelux. “The relationship with RPG further solidifies Bridgelux’s commitment to the Asia Pacific region, allowing not only for faster delivery of Bridgelux products to the market, but also the availability of regionally-based applications engineering support and testing services to assist customers with new product development.”
“Rich Power is positioned as a demand-creation partner providing a spectrum of value-added services,” said Richard Wu, chairman and chief executive officer of Rich Power Group. “Teaming with Bridgelux in greater China and South Asia we believe RPG will help streamline product development, technical support and system-level integration for Bridgelux customers.”