11/02/2011
The past decade has seen a transformation in the way consumers transact and interact with retailers.
Online has changed the retail landscape beyond recognition.
From setting up new channels, such as mobile commerce, to marketing through QR codes, the speed of technology development continues to move the goal posts for retailers, but one thing hasn’t changed...
The retail store is still one of your strongest weapons.
From complex materials, form and function to the intangible and psychological factors that consumers perceive to be in a store, physical presence gives you something online doesn’t – an opportunity to engage and create a truly unique, personal, face-to-face experience.
And how do you create a retail environment that integrates with the modern retailing world – an environment that illustrates cutting edge thinking and design – an environment that provides consumers with that exclusive, individual interaction which really counts?
Visit RPA:Vision at EuroShop this year; Hall 12/ A16, where we’ll present our style of retail thinking... out of the box. It’s something you’ll want to see!
Hope to see you there.