STI Group

Peter Irish takes over newly created position as CCO at the STI Group


Peter Irish has taken over with effect from February 1, 2013 the newly created position as Chief Commercial Officer at the STI Group. With this new function the internationally active manufacturer of packaging and POS solutions will focus even more on customers, innovative products, and services in the future.

The New York-born Irish (55) lives in Europe for over 20 years, most of the time in German-speaking countries. After studying English and German literature he discovered his passion for sales, marketing and developing constructive customer relationships. Through various positions as sales and advertising manager in the U.S., he garnered his first international successes in the amusement park industry.

After moving to Europe, he gained experience in the international consumer goods industry in the areas of general management, marketing, and sales. Most recently he led the commercial development of an international tissue manufacturer as Vice President of Sales, Marketing and Innovation.

Due to his professional history in the consumer goods industry (e.g. Managing Director at CPC - now Unilever - in the Czech Republic and Slovakia; MD at Kimberly-Clark in Central Europe and Vice President Sales and Marketing for the hygienic paper manufacturer SCA) Irish well understands the POS requirements of international FMCG manufacturers and retailers.

Together with Dr. Tom Giessler who belongs since 2007 to the management of the STI Group, Irish will reorganize the growth strategy of the family business and will further focus on the market activities. "I'm delighted," said Dr. Kristina Stabernack, owner and chairwoman of the advisory board, "that with Peter Irish we have won an internationally successful expert in sales, marketing and innovation who, due to his diverse functions in the consumer industry, understands perfectly the requirements of our customers in the retail environment. With Dr. Tom Giessler as partner and together with our experienced management team, it is his task to implement the growth strategy of the STI Group even more successfully in the markets."