e-Spirit AG

Olympus Chooses Content Management System from e-Spirit for Website Relaunch

FirstSpirit CMS becomes EMEA-wide platform for website in 30 languages

e-Spirit is selected: Olympus, a leading global manufacturer of optical and digital products such as cameras, audio devices, microscopes, and endoscopes, is implementing the content management system (CMS) FirstSpirit. The company is relaunching the websites for its 47 subsidiaries in Europe, the Near East, and Africa (EMEA region) using the CMS solution from e-Spirit with the objective of simplifying its international editing processes and increasing the efficiency of site administration.

A central CMS for efficient operation of international websites

After the relaunch, Olympus Europa Holding plans to present to potential customers its product portfolio, along with information from the "Corporate Division", in a modern and fully redesigned website that reflects the innovative power of the Olympus brand and makes it appealing on an emotional level. In addition, to optimize internal processes and simplify work in maintaining sites, the opto-digital specialist has opted to implement the new website based on a new, high-performance CMS solution. "In the EMEA region we publish our site in more than 30 languages– and the requirements that come with this in terms of content management are relatively high", says Wolfgang Rosa, Head of Web Services at Olympus. "FirstSpirit convinced by its combination of out-of-the-box functionalities and simplicity of use. We expect that we'll be able to use the solution to increase the flexibility of our editing processes for content publishing and to further automate them using certain workflows. This will allow us to simplify work for our online editors".

Find the right camera quickly – with integrated professional search

To allow customers to find the products they're looking for quickly, Olympus is implementing the e-Spirit EnterpriseSearch module, which is based on search technology from e-Spirit's partner Exalead. This upgrade for the FirstSpirit CMS will allow for much more efficient searching of relevant information than is possible with standard full-text searching. Among the benefits for Olympus are a convenient search interface with fast filter options, personalized search results for protected documents, and integrated search via linked "non FirstSpirit sources" such as the shop system.

The relaunch project began in December 2010. According to plans, this will be followed by the linking of the FirstSpirit CMS to an intranet portal.

For more information on e-Spirit and FirstSpirit, visit us on the Internet at