The race to modernize the way more than 27 million small businesses that comprise Main Street America conducts business is heating up.

Armed with 128 years of experience supplying the world’s largest retailers with dynamic solutions and fueled by innovative and affordable technology, the NCR Silver™ software and service deliver Main Street America’s small business owners a technology advantage that makes running their businesses, connecting with customers and selling anywhere easier than ever.

NCR Silver, the first cloud-based point-of-sale system made expressly for small business owners, is from NCR Corporation, a leader in point-of-sale technology responsible for more than $2.4 trillion in annual transactions. For the first time, NCR Silver brings the best of big-business technology to small business owners in an affordable package that is easy to use, scalable and personalized for their unique business needs.

“Offering small business owners the ability to connect with customers through mobile payments was just the first step in addressing the increasingly sophisticated needs of the small business owner,” said Christian Nahas, NCR Vice President, Small and Medium Business Team. “We recognize the need for affordable tools to be combined in one easy-to-use solution that helps to free up business owners’ time to focus on what’s most important – their customer.”

The small business owner – the backbone of Main Street America – has had to work even harder to survive and thrive in this difficult economic climate. Recent small business surveys report 72 percent of independent merchants work longer days and more weekends than they did five years ago[1]. NCR Silver is hoping to give them a bit more balance between running their business and having their business run them. Current NCR Silver users report the solution is transforming their businesses, freeing up their time, and helping them operate more efficiently.

NCR Silver’s technology, developed by a company responsible for more than 110 billion transactions every year, automatically generates reports and easy-to-understand charts showing critical management data, profit and loss statements, inventory, and customer preferences. What once took hours of work in the back office is done with the touch of a button and, harnessing the flexibility of the cloud, it is available anywhere a user has an Internet connection.

Integrated within NCR Silver is a powerful digital marketing solution that can execute template and custom email-marketing campaigns that give business owners the ability to easily and seamlessly welcome new customers, and inform them of sales, new inventory and store events. The easy-to-use solution also allows for customer segmentation so merchants are able to deliver the information and promotions to the customers most likely to use it.

From small operators running brick-and-mortar locations to mobile enterprises like food trucks and home repair, NCR Silver brings a new level of analytical data and marketing resources that was previously unavailable in a cost effective point-of-sale package.

Along with NCR’s heritage as a global leader in payment solutions, NCR Silver is backed by 24/7 customer service with technicians and support staff located throughout the country. The mobile payment component also offers highly secure end-to-end encryption of credit card data, offering peace of mind to business owner and customer alike whether they are in the store or at a remote location such as a street festival or farmers market.

Pricing and Availability

The first 1,000 customers to purchase NCR Silver will receive the full suite of subscription services for $39.00 a month for the life of the business. After the first 1,000 are gone, the monthly subscription fee returns to $79.00 per month. The lifetime discount applies to the base fee for one device, does not include hardware, and is non-transferrable. All that is required to maintain the lifetime discount is to keep the subscription service current.

NCR Silver is available for download to Apple mobile devices from www.ncrsilver.com and the Apple App Store. Preorders for the full NCR Silver solution are being fulfilled starting today with hardware bundles shipping to small business throughout the United States. A full hardware bundle is a turnkey solution available for less than $700 that includes the magnetic stripe reader, iPad Stand, wireless receipt printer and cash drawer. NCR Silver also offers complete mobile business support through the encrypted card reader solution.

The core monthly subscription includes access to the POS software; back-office analytics and reporting from any Web browser connected to the Internet; on-going alerts; digital marketing tools; live customer care; and next day hardware replacement for any NCR Silver hardware purchase.