MICROS offers cross-channel solution to meet customer demands

MiRetail Hub from MICROS, the global leader in technology solutions for retailers, is a cross-channel solution with sophisticated user workflow modelled customer order management and intelligent stock fulfilment technology. Designed for retailers, the solution provides cross-channel stock and order visibility to deliver a single mechanism servicing all customer touch points for a more efficient and pleasant shopping experience.

An independent solution that sits at the enterprise level, MiRetail Hub from MICROS intelligently sources stock information from anywhere within the retailers' available inventories for any channel, ensuring that customer order requirements can be answered. It provides a true cross-channel solution for retailers to control the lifecycle of a customer's order - from the point of order through to collection or delivery irrespective of the order channel - with a communication suite to advise on progress.

Integrating with existing business systems, MiRetail Hub from MICROS removes the need for inventory silos with its flexible processes to intelligently source stock from around the business, creating trading flexibility and agility. It also provides a unified view of all customer orders across all channels with order, dispatch, collection and delivery tracking. In addition, the 360 degree cross-channel view of the customer provides valuable insight to increase sales with targeted promotions and helps achieve brand consistency, offer behaviour-led targeting for greater conversion and increased average basket size.

MiRetail Hub extends the MICROS in-store expertise to ensure all channels work seamlessly for the customer. This includes making product ranges consistently available across all channels and allowing staff to place orders in-store on behalf of customers collecting elsewhere. With the solution, retailers have a better understanding of customer behaviour and preferences and can engage on a more 'personal' level with consumers to strengthen loyalty.

With a unique business process workflow modeller, MiRetail Hub from MICROS provides the flexibility for retailers to grow existing channels and expand into new ones quickly.

This strategy supports industry analyst views, according to a recent report from Gartner: "From the very top of the organisation, down to everyday channel operations, there should be a view that multichannel retailing is the new business as usual."