QlikTech, (NASDAQ: QLIK) a leader in Business Discovery—user-driven Business Intelligence (BI), today announced that one of the world’s leading bakery groups, Lantmännen Unibake, will be using QlikView’s Business Discovery solution in 11 countries. With an annual turnover of 733 million Euros, Lantmännen Unibake is one of the strongest European bakery groups with 3900 employees. It has production facilities in the USA, UK, Germany, Scandinavia, Belgium, Russia and Eastern Europe.

The ability to unlock information for decision making and the unique consumer-like experience that Business Discovery provides built on a scalable, flexible enterprise platform, were key in Unibake’s decision to use QlikView, the next generation of user-driven BI.

“Simplicity and user friendliness are important factors contributing to the decision to choose QlikView as the global BI-tool within Unibake,” said Jens Larsen, Business Controller.

QlikView is a strategic asset in Lantmännen Unibake’s ambitious plans to create a cohesive global enterprise. With QlikView, complex data from human resources, finance, sales and marketing, production and logistics is turned into instant, flexible and understandable analysis.

Previously, unlocking information was time consuming and expensive, but with QlikView, Lantmännen Unibake is now able to instantly discover and extract data from any of their systems. Speed and usability is very important as well as the associative search to create financial analysis without separately having to access the accounting systems.

“For Lantmännen Unibake, our strategy is all about simplicity and making data accessible to employees, which QlikView makes possible and so well that it will now become a standardized Business Discovery solution globally for us,” said Peter Sundén, Head of Business Intelligence at Lantmännen. “When replacing a plethora of BI-systems we will make significant savings per year,” he added.

”QlikView is user-friendly Business Discovery software which enables enterprises to become better, faster and ahead of its competition,” said Rebecca Braverman, Senior Director Global Market Development – Consumer Products, Retail & Distribution at QlikTech. “Lantmännen Unibake is one of many customers going global with our software that enables access to locked up data. QlikView’s power lays in its ability to make complex processes easier to analyze and understand.”