Finalists for 2014 Multicultural Excellence Awards


Twenty five companies have been selected as finalists, across 10 categories, in the ANA’s (Association of National Advertisers) 2014 Multicultural Excellence Awards. The award program recognizes marketers that produced industry leading multicultural advertising campaigns between June 2013 and June 2014.

Grand prize winners in each category will be announced at a ceremony during the ANA’s 16th Annual Multicultural Marketing and Diversity Conference, November 9-11 in Miami, Fla.

This year marks the inauguration of two new categories highlighting exceptional work in people with disabilities and total market advertising.

The brand and agency finalists in each of the ten categories are:

Honda Civic (American Honda Motor Company), Muse Communications, Quantasy
McDonald’s Corporation, Burrell Communications
NBA, GlobalHue, The Marketing Arm & Culture8

Godiva Chocolatier, IW Group Inc.
Verizon FiOS, T.D. Wang Advertising Group
Verizon Wireless, AdAsia Communications, Inc.

Digital Media
Anti-Defamation League, Publicis Kaplan Thaler
Dallas Pets Alive, Dieste
Toyota Certified Used Vehicles (Toyota Motor Sales), Conill Advertising

Allstate Insurance Company, Lapiz
Allstate Insurance Company, Lapiz
McDonald’s Corporation, Alma DDB

Allstate Insurance Company, Leo Burnett
Honey Maid (Mondelez International), Droga5
NFL Sponsorship (Visa, Inc.), MRY

People with Disabilities
Duracell (Procter & Gamble), Saatchi and Saatchi
Guinness (Diageo), BBDO, NY
Walmart, Saatchi and Saatchi

California Department of Public Health, Acento Advertising
Special Olympics Texas, LatinWorks
Pantene and COVERGIRL (Procter & Gamble), Saatchi and Saatchi

Dunkin’ Brands Inc., Zubi Advertising
Pepsi Beverages and Frito Lay Snacks (PepsiCo.), LatinWorks
Tecate, (Heineken USA), iNSPIRE!

Significant Results
Duracell (Procter & Gamble), Saatchi and Saatchi
Dallas Pets Alive, Dieste
Pantene and COVERGIRL (Procter & Gamble), Saatchi and Saatchi

Total Market
Dallas Pets Alive, Dieste
State Farm, Alma DD8
Coca-Cola (The Coca-Cola Company), Wieden + Kennedy

Sponsored by the ANA Multicultural Marketing & Diversity Committee, the awards were created to help raise awareness and recognition for the outstanding work being done in the areas of African-American, Asian, Hispanic and LGBT advertising. A portion of the proceeds collected will help fund scholarships for high-potential multicultural students who plan to pursue careers in advertising and/or marketing.

Source: ANA - Association of National Advertisers