FAIRNET offers exciting insights into the world of branding

FAIRNET, one of Germany's leading service providers for trade fairs, events and conventions, will be attending EuroShop in Düsseldorf from 16 - 20 February 2014. At EuroShop, the world's largest trade fair for capital goods for the international trade, the Leipzig-based company will be presenting a unique stand concept at stand A18 in Hall 10 over an area of 116 square metres.

Dirk Deumeland, FAIRNET's authorized representative, relies on a customised brand experience with a personal touch for EuroShop: "Every three years, EuroShop offers FAIRNET an exciting platform to measure its performance against the market. This industry meeting place confronts us with the kind of challenge that we normally solve for our clients: Impressive live communications that allow visitors to experience the brand and also enable the brand personality to unfold. EuroShop offers us an opportunity to present our floor planning, experience and service range in a creative manner, and to show our clients what they can expect from our brand promise 'Success from start to finish'."

At the same time, an integrated trade fair concept consists of much more than a contemporary trade fair stand with innovative architecture. FAIRNET believes that the future success of projects implemented by trade fair service providers will greatly depend on their ability and experience to stage integrated brand worlds. It is important that companies are able to turn their product and corporate brand into a multi-sensory experience at trade fairs. Based on the claim "Neue Aussichten entdecken" (Discovering new prospects), FAIRNET is inviting visitors to EuroShop 2014 to engage in a direct dialogue and offers new views of branding, while at the same time providing personal insights into FAIRNET's activities. The trade fair concept "Beste Aussichten für Sie!" (Bright prospects!) will be a common thread in communication materials, give-aways and catering.

Even before the start of the trade fair, interested visitors can visit and follow the process followed by FAIRNET to plan the EuroShop trade fair stand from the start of the project to successful implementation.