Datalogic revolutionizes business with major new integration to drive leading world-class solutions in Automatic Data Capture

As part of its drive to capture the ADC market, Datalogic S.p.A. (Borsa Italiana S.p.A.: DAL), market leader and total solutions provider of bar code readers, data collection mobile computers, RFID and vision systems, has announced Datalogic Scanning, Datalogic Mobile, Enterprise Business Solutions and Evolution Robotics Retail will be integrated to form Datalogic ADC (Automatic Data Capture) as of 1st January 2012.

This significant business development move, which capitalizes on major investments made so far by Datalogic Group in the Automatic Data Capture market, is set to confirm Datalogic's world class leadership position and responds to market needs in terms of quality, flexibility, efficiency and the highest possible level of customer satisfaction.

Datalogic Group CEO, Mauro Sacchetto said: "This decision is a key factor of Datalogic Group's strategy of growth to address and maximise market focus and to enhance our competitiveness in the two reference markets, namely Automatic Data Capture (ADC) and Industrial Automation (IA), our major pillars of growth. This new structure will enable us to achieve a harmonized approach, which is a winning factor in large homogeneous markets such as retail, manufacturing, transportation & logistics and automotive."

In other vertical and emerging markets there is a requirement for a cohesive approach to customer demand as ADC applications grow in sectors such as government, healthcare, transportation and leisure. In emerging countries where there is an increasing adoption ground for retail automation and intelligent systems, flexibility and mobility are also key driving factors.

Bill Parnell, currently CEO of Datalogic Scanning and Datalogic Mobile, will lead the new division as CEO of Datalogic ADC. "This business realignment integrating leading practices across four great businesses, will bring Datalogic significant opportunities and enhance our position in the market. it will improve our service by having 'one face to the customer', with a specialized focus on various industries and vertical market applications," he said.

In addition, the integration will allow Datalogic to offer its customers and global partners a broader product portfolio all from one source - ranging from hand-held and fixed retail scanners to mobile computers and integrated business solutions. Overall performance will be enhanced through the adoption of best practices along with a focus on products and total solutions aimed at specific vertical market requirements.

Datalogic has more than 1,000 partners worldwide and boasts longstanding relationships with some of the world's biggest retailers, couriers and automotive manufacturers, as well as logistics and transportation operators. Examples include mobile solutions for Automatic Data Capture in more than 380 self-shopping installations worldwide, Datalogic POS scanners in use by all top ten global retailers and handheld scanners deployed as the product of choice by more than 30,000 customers across the world.