Canon Europe Ltd

Canon Europe extends its support of the Danone Nations Cup Youth Football Tournament

©  Canon

Canon Europe, world leader in imaging solutions, is proud to announce that it has committed to being an official partner of the Danone Nations Cup in 2011, extending its existing sponsorship relationship with the tournament. The new official partner status extends to the World Final tournament which will take place in Madrid, Spain, from 6 October. The final match will take place on 9 October 2011 in the Santiago Bernabéu Stadium, home of the famous Real Madrid team.

The Danone Nations Cup is the largest ever youth football tournament for players aged between 10 and 12, with 2.5 million youths involved in national tournaments across 40 participating countries every year.

As part of its role as official sponsor, Canon will be organising a wide range of activities and the production of printed materials for the participants, all themed around photography. The activities will include team photo sessions, and the printed materials will include a range of souvenirs that the players can take away with them to encapsulate the event and share the excitement with friends and family. Canon will be arranging these activities at 14 national tournaments across the Europe, Middle East and Africa region.

James Leipnik, Chief of Communication, Canon Europe, Middle East and Africa said: “Canon has long been a strong supporter of football. We are pleased to extend our support for an exciting event that encourages children to lead an active lifestyle and that will generate many memorable moments for people to capture and cherish.”

Canon’s sponsorship of the Danone Nations Cup 2011 continues its long and proud history of supporting football. Canon will be an official sponsor of UEFA EURO 2012TM and was an official sponsor of UEFA EURO 2004™ and UEFA EURO 2008™, as well as an official supplier of the UEFA Champions League™ from 1995 to 2000 and from 2004 to 2006. Recent football sponsorships include the Africa Cup of Nations in 2006 and 2008, and the Russian Premier League since 2006. Canon has also previously sponsored the World Cup (1978-1998) and UEFA European Football Championship (1980-1996).