BlueStar Europe GmbH

BlueStar announces new additions to its european brand manager team

BlueStar, a leading global distributor of ADC, Mobility, Point-of-Sale, RFID, Digital Signage, and Security technology solutions, is pleased to announce the incorporation of two new members to its European Brand Manager Team. Simon Roos has been named the new EMEA Brand Manager for Psion, and Francisco Antona will be the EMEA Brand Manager for Zebra Technologies.

Mr. Roos has 13 years of experience working in exclusively in Distribution channels. His previous roles in sales, tech support, warehousing, customer service and management span the United Kingdom and continental EMEA. “I am excited at the prospect of helping BlueStar become the premier Value-Added technology solutions distributor in EMEA,” said Mr. Roos. “With BlueStar’s resources and great people, it is an exciting time to help make this vision a reality.”

With more than a decade of serving several European markets in the international Auto ID industry, Francisco Antona is now joining BlueStar, motivated by its international prospects and great future perspective. “I have always worked on the manufacturer side of this industry,” he explained, “and I think my experience there will add good value to the distribution channel. I am confident I can get the best of both worlds, and combine it with the stregnth of a well-known brand like Zebra Technologies.”

“Francisco and Simon will contribute to BlueStar’s European development and continuous growth,” said Ricard Ferrer, BlueStar’s EMEA Marketing Manager. “Their experience will definitely help the development of these brands across Europe, contribute to increased sales opportunities in EMEA, and support the local teams developing new services and adapted promotions.”