Bizerba GmbH & Co. KG

Bizerba: E-Learning, mobile couponing & local based marketing (hall 6, booth E56)

Bizerba focuses collaboration with worldwide partners. The POS architecture of the past few years is consistently integrated into the world of scales in the process. At the EuroShop 2011, Bizerba Interactive presents the results of three different cooperations: together with the educational publishing house EINS, a new e-learning system has been developed for the PC scales. The collaboration with the Acardo AG led to a new type of mobile couponing. And then an iPhone App developed with the internet platform mynetfair will enable a new advertising opportunity for local service providers.

Bizerba Interactive starts a training initiative for food retail

Markets that are constantly growing and becoming increasingly confusing as well as many food scandals have created a new type of consumer who calls for a new level of service and poses critical questions at the point of sale concerning the origin and processing of his food. So that retailers can keep up with this development and can remain competitive, Bizerba Interactive has developed an e-learning system for food counter employees together with the educational publishing house EINS.

The online training sessions guide staff through jungle of origins and qualify them to handle fresh food hygienically and to reply to customer questions in a competent way. In the basic version, staff can carry out the training module directly on the PC scales. The topics saved by the educational publishing house EINS include safe hygiene and ideal storage in accordance with HACCP guidelines but also information about animal diseases such as BSE.

From the start of training up to the Chamber of Industry and Commerce examination: Bizerba Interactive assists students with e-learning

With a professional version of the e-learning programme, Bizerba Interactive assists students in their training courses to become salespersons – on the internet, on the scales or on the smartphone. At the end of the courses, a mock exam will be available on the webpage Prü, in which the students will be asked appropriate questions about their training courses. In this way, they can optimally prepare themselves for the real Chamber of Industry and Commerce or Chamber of Crafts examination. The system can be used in the future by both large retail chains and small food retailers. It has been devised and tested in collaboration with leading master butchers and the certified cheese sommelier Ute Sturm, one of around hundred professionally certified cheese experts in Germany.

Cooperation with Acardo creates new types of mobile couponing

At the EuroShop 2011, Bizerba Interactive will present a cooperation with the Acardo AG which opens up a new form of mobile couponing. Acardo names Open Wallet a newly developed, virtual meeting place for digital coupons. Customers collect coupons on their mobile phone by, for example, scanning barcodes from posters or newspapers. They can then manage the discount vouchers in their PC or mobile phone and use them for their next purchase.

The chief attraction: on the "K-class flex“ Bizerba PC scales/till, the customer registers by holding his mobile phone on the reading device. The till downloads the discount vouchers from the Open Wallet Server and automatically calculates the appropriate price. There are also benefits for the advertisers. Because Acardo, as the coupon clearing agency, looks after the majority of the German food retail industry. Advertisers receive direct feedback as to how many products acquired with coupons were actually sold. The electronic clearing developed by Acardo has established itself as standard in Germany and is thus part of the Bizerba Partner World solutions.

About Bizerba Interactive

Bizerba interactive GmbH was formed as a subsidiary of Bizerba Balingen GmbH & Co KG in October 2010. As part of the Bizerba worldwide network, Bizerba interactive is a specialist provider of marketing services at the delicatessen counters in food retailers. Professional consulting services, sales promoting marketing and e-learning training as well as sensor technology seminars offer food retail and the food industry a multitude of possibilities to position it along the value added chain in the competition. With the counters and their surrounding area at the centre of the activity, Bizerba interactive works with and for many renowned trade customers worldwide.

For enquiries, please contact:

Bizerba GmbH & Co. KG
Claudia Gross
Director Global Marketing and Communication
Wilhelm-Kraut-Straße 65
D-72336 Balingen
Telephone +49 7433 12-33 00
Fax +49 7433 12-5 33 00
network integrated communication
Patrick Schroeder
Coburger Straße 3
53113 Bonn
Telefon +49 228 620 43 84
Telefax +49 228 620 44 75