Collaboration will provide price optimization solution to international retailers

Aldata, a provider of retail and distribution improvement software and Dacos Software, a leading provider of Retail Intelligence solutions, today announce a software partnership designed to help retailers gain competitive price advantage and improve results by optimizing price lines in product categories.

Through the partnership, Aldata will supply the Dacos Price Engine enabling retailers to manage and optimize prices with respect to consumer buying behavior, price strategy, price rules and rival prices to compete more effectively. The Dacos Price Engine offers ease-of-use and a runtime measured in seconds, simplifying the process of daily pricing decisions by simulating and optimizing prices in real-time.

“As raw material and fuel prices soar across the globe, retailers are looking at alternative ways to ensure pricing remains competitive and that they can react to market changes quickly and effectively,” said Allan Davies, Aldata’s EVP Optimization Solutions. “This partnership support’s Aldata’s strategy of offering complementary best in class technology that enables our customers to optimize key processes for fast return on investment.”

Traditionally European retailers have lagged been behind the US when it comes to adopting price optimization solutions. The trend is now swinging, with 54% of European retailers currently looking to upgrade or implement for the first time price optimization solutions, according to Martec International research conducted amongst 130 global CIO retailers.

Prof. Dr. Joachim Hertel, CEO with Dacos Software, added: “The Dacos Price Engine offers retailers a highly intelligent and intuitive price optimization process. The solution does not require much training and can be used by decision makers autonomously. Moreover, the Aldata and DACOS solution allows flexible connection with external data sources.”

The partnership will initially be rolled out across France, aiming at a subsequent international rollout via Aldata’s subsidiary operations and distributors worldwide.